Yes, we follow BARF principles. No, we don’t make a fuss about it

For the last two days we have been at Discover Dogs meeting dog owners who are interested in the BARF diet, offering tips and advice and giving away samples of our dried liver treats. I am not quite sure how many people attended in the end, but 26,000 were expected and I feel I may have shaken hands with most of them.

BARF stands for Biologically Appropriate Raw Food and the BARF diet of fresh, raw meat, bone and vegetable is starting to gain popularity. Darling’s Real Dog Food is based 100% on BARF principles. The key difference is that Darling’s saves dog owners a great deal of time because:

• There’s no need for you to do any nutritional research.
• There’s no need for you to source all the different ingredients.
• There’s no need for you to make the food up every day.
  

This latter point shouldn’t be underestimated. It can be a yucky business preparing and serving raw dog food. With Darling’s, on the other hand, the food itself comes in neat little packages.

Generally speaking you will notice that we don’t make a big thing about BARF on our website and literature. Why not? Firstly, it is a political and ethical movement and we don’t think it is right to try and cash in on its goodwill. Secondly, we are a little prudish about the acronym with all its associations.